New compact hybrid truck starts at $19,999, on sale this fall …
Ford recently announced a new compact pickup, surprising the market by not calling it Ranger, as its compact had been known for years. Today it shows off the new Maverick pickup.
Boomers will remember the Maverick name from a compact car Ford sold in the 1970s, but for today’s intended buyer Maverick may seem appropriate for a pickup that isn’t the norm, mainly huge. Nope, this one is full-efficient, full of current (hybrid) technology and more.
But it also will be affordable for Gen X, Y and Z buyers, starting at just $19,999. That’s the market the old Ranger inhabited until it disappeared in 2011.
Maverick doesn’t go on sale until fall, but Savageonwheels.com hopes to test drive one ASAP when these get out into the Midwest journalist fleet.
Here’s what Ford tells us the new Maverick has going for it.
- Fuel-efficient: Maverick is the first standard full-hybrid pickup in America and promises to be the most fuel-efficient truck with a targeted EPA rating of 40 mpg in the city.
- Compact yet roomy: Its compact size will make it easy to maneuver and park, but Ford says there’s room for five adults and plenty of storage space (see the accompanying photo). The interior is stylish and spacious, with thoughtful features and the versatility for city and rural lifestyles.
- Smart technology: Includes a standard 8-inch touchscreen with Apple CarPlay and Android Auto compatibility, standard FordPass Connect with embedded modem and Ford Co-Pilot360 technologies like automatic emergency braking and automatic high beams.
- Functional: Maverick offers a unique FLEXBED, which is packed with standard features and opportunities to transform the cargo box into a complete makerspace to fit owners’ lifestyles. The flexible bed offers a multi-position tailgate, slots for lumber to be inserted to subdivide the bed, 12 anchor points, two 12-volt 20-amp pre-wired sources plus two 110-volt outlets are available.
- Ford Tough durability and capability: 1,500 lbs. of payload capacity–equal to 37 bags of 40-pound mulch. The standard hybrid provides 2,000 lbs. of towing to haul personal watercraft to the lake, while the optional 2.0-liter EcoBoost gas engine can tow up to 4,000 lbs., enough to bring a typical 23-foot camper on a weekend getaway.
For those looking for high-powered intro excitement Ford says actress Gabrielle Union (She’s All That and 10 Things I Hate About You), will show off the Maverick on her Instagram and TikTok channels, and on Ford’s social media channels. Maverick will be Ford’s first vehicle to debut on its new US TikTok channel.