Category Archives: Promo Models

Unicorn Promo Models

How a $2 investment generates a 2,000% return

One of my favorite episodes of Fast N’ Loud on Discovery channel is when Richard Rawlings and his friend Dennis Collins (who is also a big Jeep guy) go look at a Shelby Mustang they are looking to buy only to find more Mustangs, one of the Dennis describes as a unicorn. It was one of just a handful made with the exact options he explained. A car that could potentially generate a HUGE return on their investment, in the tens of thousands of dollars. The same situation is true of the plastic promotional model cars only the money is not quite as big. Continue reading Unicorn Promo Models

For the Rekord

Photo: WikiCommons
Photo: WikiCommons

Spellcheck went crazy with this

Lots of red lines below my copy when I wrote this blog entry about the Open Rekord. It kept wanting to change it to “Record”. You know me and odd ball cars. I was actually running through eBay looking at promo models when I came across a Record, oops, Rekord. More about the promo model in a minute but first I needed to find our more about the real deal since I’d never heard of the car. This car was no one-hit wonder as there were approximately ten million sold between 1953 and 1986. It was produced by GM’s Opel brand and was the second best-selling brand in Europe behind the Volkswagen Beetle. Check out the spot but brush up on your German. Continue reading For the Rekord

Exactly like your car down to the paint code

Carpeting and paint codes

1968 AMX, 1970 AMX, promotional model cars, American MotorsAs a kid my first promo model was a pink ’63 VW Bug. I had my eye on this at the local hobby shop for the longest time lusting over it although I doubt at age five I knew what lust was. Dad said is was mine if I would give up dragging around my blanket, yup just like Linus from Peanuts. Tough but I did it for my first promo model and the rest is history. I bet I’m not alone either touching up promo models or redoing them the exact paint code. Dad brought home lots of them when he went to work for American Motors in 1963. I didn’t have to give anything up when those started rolling in the door and I had boxes of them. Most promo model cars will come in the colors that their big brothers were painted in like this rare red 1970 AMX that I have in my collection. Sure AMC made a red AMX in 1970 but this color is more of an approximate, not exact color match. I must have painted and detailed lots of them but none to the detail I have seen on the auction sites. Continue reading Exactly like your car down to the paint code

No warp promo cars

Hybrids even before the word was in vogue

markx toy company, marx toys, fix it all series, 53 merc wagonI’m not blogging about one of the cars that all the manufactures make, I’m blogging about a promo model made by Marx Toy Company where metal and plastic combine to make an exceptionally detailed collector piece like this tin and plastic 1953 4 door “paper” woody station wagon.

The “Toy King” of the United States

That’s what Time magazine called Louis Marx in an 1955 article. Marx was said to have business savvy with the mind of a child because he could see into the eyes of kids and create models that they wanted. Beyond this car, Marx Toy Company, made tons of other toys such as a Alabama minstrel dancer and the Zippo climbing monkey. In 1922, these two toys accounted for 16 million in sales. A few years later he came back with whistling yo-yos, and they climbed in sales faster than Zippo and sales were not up to 100 million of these whistling and non-whistling toys. But the company is perhaps best know by people in my era when in 1964 they produced and distributed Rock ‘Em Sock ‘Em Robots and in the 70’s a large plastic tricycle called Big Wheel which is in the National Toy Hall of Fame. Marx didn’t make the jump with the new electronic toys hitting the market and was purchased by Quaker Oats who shut down the factory. Could you imagine how much fun it was working for this company? The only thing cooler would be working for Mattel at Hot Wheels. Continue reading No warp promo cars

They’re eBay’s version of barnfinds

More like a cyber barn

Hey I just coined a new term. I’m always on eBay either selling or buying stuff. If you’re looking for something rare, that’s the place to start. I have a search parameter set up for promotional model cars and just they other day these two finds came up. What makes them unusual is that both of them were being sold by an eBayer located in Japan so they both have some miles on them. Well not literally. Continue reading They’re eBay’s version of barnfinds

Renault Dauphine

I have never been a fan of French engineering

From my collection
Ad from my collection

I have first-hand experience with my mother owning a Renault Alliance and then me owning an Encore. This was the big deal about the partnership with American Motors and Renault. The cars were a hit out of the gate with the Alliance named Motor Trend Car of the Year but it all went down after that. Mom had the 1.4L engine in her car and I thought it sounded like a sewing machine. I opted for the 1.7L in my Encore and the car could still only barley get out of its own way. I did like the manual shift. The cars had a bunch of issues but it basically came down to cheap materials and bad engineering. Did you know that the Continue reading Renault Dauphine

Jeepster: A classic large or small

My favorite Jeep

Jeepster-adA big reason we collect cars is because there is an emotional attachment. Mine for AMC, and Jeeps, coming from my dad working at American Motors. AMC bought Jeep from Kaiser in 1970. My favorite Jeep is the Jeepster originally produced by Willys-Overland from ’48-’50 and then ’66-’73. A vehicle so popular T. Rex wrote a song about it. Continue reading Jeepster: A classic large or small

The toys we had as kids

Oh, I had one of those…….

Bet I could count on one hand the amount of guys who never played with model cars growing up. We had them because there was a connection. Our parents, relative, or the guy down the street had one. Yup, he was the cool guy. We smashed them, burned them, and blew them up. Boy did I get busted for that one. Of course we did have special ones that never went out of our bed rooms like your first one. Remember it? I remember mine and it wasn’t a Rambler. I was probably about five or six. Dad and I had an HO train layout so we made several trips to the local hobby shop growing up in Madison, WI. to get more stuff. There it was, the shiny bright object before I even knew about shiny bright objects! It was a promo model VW promo models, promo models, collector toyscar and dad knew I wanted it but I would have to do one thing first. OK, I’m giving a deep dark secret here. Like Linus, from Peanuts, I had this blanket that, well I sucked on. Hey I was a kid. So I gave it up. Yup, I wanted it that bad. Now you’re wondering what was the car? You would never guess in a million years! Wait for it…..an early 60’s Volkswagen Beetle, and it was pink. An early view of my softer side:) As I picked up on how this whole deal worked, I was giving up all kinds of promo models for doing stuff my parents wanted me to do and I made them think it was their idea.

Look ma, no hands!

58-ford-remote-control, promo model cars, ford promo model carsJust the other day I was “just looking” on eBay and came across another early car I had 57-remote-control-promo-modelthat let me run it around with a remote control. This 1958 Ford Hardtop made by AMT was exactly like it. Took two D batteries and you could run it forward and backwards and turn it left and right. Hey this was the technology of the day. One of my relatives must have given it to me as a gift at one time, this one went for 140 bucks recently on eBay while this red 57′ sold for 99 bucks. But I also had one even cooler than that, a 1958 Skyliner that retracted the top just like the real one back into the decklid. Couldn’t find one but it was exactly the color of the real deal here only nowhere near as complicated.

hardtop convertibles, ford skyliner
Multi-license with GFDL and Creative Commons CC-BY-SA-2.5 and older versions (2.0 and 1.0)

The Skyliner was the only true hardtop convertible in the world when it was introduced in 1957. The top came down with a touch of a button but that was the simple part. To get the top into the deckle took three roof drive motors driving four lift jacks, four door-lock motors, ten solenoids, and four locking mechanisms for the roof. 610 feet of wiring made sure all that stuff was talking to each other. A good example is hard to find and when one is it will take about $75,000 to take it home. Too rich for me. I’m going to keep looking for the model I once had. Give me a shout if you find one.

 

Jeep Wagoneer: The first SUV

SUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep CorporationI love Jeeps!!

There, now I feel better, it’s out there. I’ve gone road hunting in CJ’s that still hurt my back, but it was still fun! I have owned a 1986 four-door Wagoneer (XJ), then a 1996 Grand Cherokee (ZJ), a Liberty (KJ). Designed by DSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporationiamler at the time and not my favorite because it was way to top-heavy as you can see here after an Illinois driver on his cell phone clipped me. I walked away.

It’s the only vehicle I have exited through the sun roof. We currently area about to purchase our 2011 Wrangler Unlimited (JK) off our lease and I can’t wait to start making it more our Jeep. First thing I’m going to do is put a cold air intake to give it some zip. I have been to Camp Jeeps at both the Chicago and Milwaukee auto shows. Milwaukee was the better ride. Check out the videos from my rides. Yup, all in.

It was when American Motors, where my dad worked, bought Kaiser’s money-losing Jeep operations in 1970 that I started to dig into the history of the Jeep brand. AMC was hurting at the time and this was a big gamble for them but the Jeep utility vehicles complemented AMC’s passenger car business. Actually it saved the company. AMC was able to share components, achieving volume efficiencies, as well as capitalizing on Jeep’s international and government markets.

It created the Sport Utility market

SUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporation
grandwagoneer.com

The four-door Jeep Wagoneer (SJ) set the pace as it was the first luxury 4×4 sold and produced from 1963 to 1991, nearly 30 years before the term SUV was in vogue. Compared to what GM, International Harvester, and Land Rover were offering at the time, it was the Wagoneer’s luxury that set the bar. Adding to success of the Wagoneer, and it’s two-door version Cherokee AMC introduced in 1973 was the Quadra-Trac full-time four-wheel-drive system which attracted even more people to Jeep products who wanted four-wheel-drive traction without the inconvenience of a manual-shift transfer case and manual locking hubs.

The Wagoneer Limited you see in these images which later morphed into the Grand Wagoneer, had the whole deal, deepSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep CorporationSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep CorporationSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep CorporationSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporation pile carpeting, advanced overhead cam inline six and then later a monster AMC 401 V8 engine, auto transmission, power windows, a/c, power steering, power brakes, an independent front suspension and yes, real wood outlining the fake vinyl wood as you can see in this example which I think is a 1981. It’s a little on the rough side but there are lots of places that specialize in full restorations like GrandWagoneer.com. The vehicle still has a following even though the last Grand Wagoneer rolled off Chrysler’s Toledo assembly plant on June 21, 1991. Now that Fiat owns Jeep there were images floating around showing a modern version of the Grand Wagoneer which I have heard won’t come on the market for another couple of years.

SUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporation
Hemmings

I would love to have a Grand Wagoneer to show off to the people I know who drive Cadillac Escalades or Range Rovers. Sure buddy, one on one! I made a trip to one of my favorite sites, Hemmings, and found Grand Wagoneers from the mid-20’s to all the way up to 50 grand like this one. Have you looked at the current prices of the Caddy or Rover?

So what if you don’t have the cash?

Surprisingly with such a long run, you’d thing there would have been a promo model made but it never happened, however this Grand Wagoneer produced by AutoArt is a great alternative. I picked up this 1/18th scale diecast about five years ago for around $100. Even though AutoArt has stopped producing them, they pop up on eBay except for the white one which is nearly impossible to find. Check out the details on this. All the doors open, along with the hood and rear lift gate. The interior has real carpeting and upholstery. Check out the engine bay. I love looking at this. I keep hoping that someday there will be a way to take it and scale it up into the real deal.

SUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep CorporationSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporation SUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporationdiecast-tailgateSUV, Jeep, Jeep Grand Wagoneer, Jeep Wrangler, Jeep Cherokee, Jeep Liberty, AMC Jeep, Jeep Corporation

 

 

 

 

 

 

 

 

Barn Find for AMC Enthusiasts

More like a closet find

I love American Motors’ products. Part of my sickness comes from my dad working for the company. Sure they had the clunkers but also had some cool cars. Dad brought home tons of stuff and now it’s time to thin things out a bit.

amc promo model cars, amc ambassador, american motors, amcamc brouchures, amc press kits, amc collector itemsMy collection includes full-line catalogues mostly from the 70’s and 80’s. Dad would bring them home, I’d page through them and throw them in a box. I even have some super-rare Press Kits.

My promo model collects has a little bit of everything. What I’m offering up are a couple of Javelins, AMX’s, and an Ambassador still with the hood ornament on it. Rare. So check out this micro site I put up and then let’s talk.1970 amx, amx promotional model cars, amc javelin promo model, amc , american motors