A line used by American Motors in marketing the Matador. AMC introduced a newly designed two-door coupe in 1974 as a luxury coupe. Members of the automotive press pretty much loved it. Car and Driver said, “There’s an undeniable smuggnes stamped on the fenders of AMC’s new Matador X. And each arrogant crease is integral to an overall air of confidence.” The X package, the sportiest, was one of three offered, the other two being the Broughram, and upscale Oleg Cassini.

For 74, production totaled 62,269, 31,169 base coupes, 21,026 Brougham coupes (including 6,165 in Cassini trim) and 10,074 of the X. That was a huge jump from the previous year’s boxy design when 7,067 went down the line in Kenosha. It was a Matador coupe that reached a production milestone for AMC becoming the six millionth car they produced since its founding in 1954. Its competition was the Chevy Chevelle Coupe, Ford Torino Coupe, and Plymouth Satellite Sebring. Base price was $3,699, with a loaded one at $4,350. Engine choices were the 232 and 258 6-cyl along with three V-8’s, 304, 360, and 401. Continue reading So that’s a Matador! And an expensive one! →