Promo models: 1970 AMC Javelin

American Motors had a hit on its hands with their Javelin. Introduced in 1968 as AMC’s answer to the Mustang and Camer0. In 1970 they made some design changes to take advantage of the 390 V8 they offered as an option. This was at the height of the pony car wars and performance was king. They even signed up Roger Penske and Mark Donahue to campaign one in the Trams-Am racing series.

To capitalize on the car’s success on the race track, AMC offered a Mark Donahue package which included a spoiler with Donahue’s signature on it, the 390 engine and, the air intake on the hood. Javelins with this option in good shape command around $20-25,000 mostly because there were only about 2,500 of them manufactured.

The promo models are also well sought after. The orange one you see here, with the box, can fetch in the neighborhood of $300. This yellow one is unique because it has a teal interior while others had an interior the same color as the body. Among the Javelin promo models, these tend to have a higher value. This one would get points off because the window posts are cracked. I think somebody played with this one. Since I got smart and never played with the orange one, it’s a 10’s on a 10 scale.