My resume


262.844.5737 – – Pewaukee, WI.

Senior-Level Marketing Leader, Emerging Digital Technologies/Interactive Marketing/

Integrated Marketing/Brand Management/Project Management

 Career Overview

Craftsman of award-winning marketing programs with an extensive digital toolbox utilized to create and execute high ROI partnerships with some of the world’s most recognized and valuable brands. Highly regarded leader ahead of the trends. Skilled in evaluating brand needs and implementing strategies that increase revenue and brand awareness. Developed a reputation of consistently looking at marketing opportunities from a fresh perspective to achieve corporate objects. Extensive experience in magazine publishing, broadcast, retail/consumer goods and services, healthcare, and automotive. Areas of expertise:

»       Integrated Marketing»       Branding

»       Strategic Planning

»       Digital Marketing Strategy

»       Project Management


»       Social Media Marketing»       Research/Data Analysis

»       Experiential Marketing

»       Viral Marketing

»       Partnership Development


Career Highlights

Owner, GrowBizGrow

Pewaukee, WI, 2011 to present

Through research discovered an opportunity to develop web sites for small businesses whose owners do not have the time, or the knowledge, to develop their brand in the digital spaces. Utilizing the latest web technologies, I work with the owner to set goals and then create a site that reflects their business’s personality. Services include all SEO and training on how to maintain their site with the content management system. Current clients include (niche car review site), AAEN Performance Parts (aftermarket snowmobile manufacture), Cardiff Hills (marketing firm), and the Flying Electrons (a radio control flying club).

»   Researched and developed a niche car review blog site that includes car reviews but also content the major car sites do not have such as reviews of diecast models, slot cars, and promotional model cars. Built on the WordPress platform created branding and marketing plan that includes SEO, social and content marketing.

Marketing Manager/Digital Partnerships/U.S. Brands

Reader’s Digest Association, Greendale, WI, 2009 to 2011          

Assumed total responsibilities in most recent position which was previously held by three managers (Senior Digital Marketing Manager, VP-Circulation, CMO). Developed performance-based partnerships for Taste of Home, The Family Handyman, and Every Day with Rachael Ray brands for a global media and direct marketing company, which connects more than 145 million consumers around the world with products and services from trusted brands. Collaborated with cross-discipline teams, served as project manager.

»   Developed partnership business model utilizing digital and print assets, executed program, and campaign analysis. Upon completion briefed VP-Consumer Marketing and CMO to determine the viability of the program. Successes were shared with the global best practices team.

»   Forged multi-channel partnership with Macy’s; instrumental in building a new brand through largest annual store event held in multiple major metropolitan markets. Digital assets, websites, e-mail, social while print assets included, print ads and point of purchase. Partnership realized in a 20% increase in the brand’s website traffic (comScore) and subscriptions.

»   Implemented plan to effectively increase revenue by partnering with global consumer goods and services companies, which shared similar demographics with selected Reader’s, Digest brands. Targeted decision makers, negotiated agreements, executed digital plans, resulting in a $100K (500%) increase year over year.

»   Collaborated across disciplines including, circulation marketing, digital, editorial, and sales in executing successful partnerships with, Army and Air Force Exchange,, Groupon, Macy’s, and Rue La La.

»   Aligned brands with partners in the retail, CPG, utilizing digital spaces, web, social, mobile and e-mail after extensive research.

Group Circulation Manager

Kalmbach Publishing Company, Waukesha, WI, 2007 to 2009

Developed marketing strategies and plans utilizing digital media, direct mail, and partnership marketing for the leading global publisher of special interest/hobbyist magazines. Managed the marketing for four of the company’s 14 magazines, which generated over $4 million in annual revenue.

»   Managed execution of customized marketing programs and budgets. Achieved circulation and profitability goals for assigned magazines, three of which are global category leaders.

»   Analyzed web metrics (Google) and successfully re-launched two magazines websites. Utilizing the latest web technology surpassing circulation revenue goals. In three months, one magazine realized a 45% increase in subscription revenue while the other increased by 50%.

Marketing Director

Laacke & Joys, Milwaukee, WI, 1999 to 2007                                                   

Accountable for positioning, marketing, digital media, market research, public relations, and point of purchase promotions. Recruited to refocus marketing efforts, reverse a flat sales trend, and increase awareness of Wisconsin’s largest independent outdoor specialty retailer.

»   Researched available options for the company’s first e-commerce platform, developed marketing/search engine strategy, and with input from the buyer’s group selected products. Because it was positioned as a niche site, traffic and sales grew 19% faster than projected and within a year generated profits significant enough to begin adding additional staff.

»   Developed a consumer loyalty program through collaboration with cross-functional areas. Crafted marketing plan for launch utilizing multi-channel delivery tactics to deliver messaging and drive memberships. Leveraged e-mails captured from new members; deployed message about upcoming sales event that led to a 15% increase in revenue.

Director, Communications and Marketing

Curative Care Network, Milwaukee, WI, 1996 to 1999

Hired as Director of Public Relations to manage all internal and external communications for the largest tertiary care provider in Southeastern Wisconsin. Within a year was promoted to Director, Communications, acquiring additional duties in developing branding campaigns. Created the organizations first website creatively implementing interactive features.


University of Wisconsin-Milwaukee, Milwaukee, WI, Bachelor of Arts in Mass Communications


University of Wisconsin-Milwaukee, Milwaukee, WI, Bachelor of Arts in Mass Communications


Public Relations Society of America-Wisconsin Chapter: Four Excellence Awards and Two Awards of Merit • American Hospital Association: Banner Award • Wisconsin Healthcare Public Relations & Marketing Society: Excellence Award and Two Awards of Merit • Healthcare Marketing Report: Gold Award, Bronze Award and Certificate of Merit


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