The Edsel that Ford never built

Cars potting an unusual car

My neck is on a constant swivel when I’m out on the county roads here in Wisconsin. It drives my wife and daughter nuts because sometimes I ignore the road. We were up in Door County which is about two and a half hours north of Milwaukee. Since water surrounds it on three sides, it is a popular vacation spot and destination for visitors who have more a more than average amount of disposable income. Read extra cash to buy cars they really don’t need but look cool.

Photo: Mediabrew Communications

Related Video: The cars of Door County

Carspotting: A rare Edsel

Early Edsel magazine ad: The Henry Ford Museum

I remember as a kid my dad taking me down to see the Edsel even though I was probably only four or five years old at the time. I remember sitting on his lap and pushing every one of the buttons on the steering wheel that selected a different transmission. As a kid, I thought they were cool, but as we all know they were not. If you’re not familiar with this story, I’ll give you the short version. Launched by Ford in 1958 and lasted just two years before it was given a painless death. Ford spent gobs of money marketing a vehicle that consumers saw as ugly and not built well. To this day, however, I still think they look cool especially now when it is getting difficult to distinguish vehicles on the road.

A rare Edsel

That’s what first drew me to this car sitting at what looked like a small auto repair shop but then as I looked closer, I saw it was different. This was the pickup version. Now I know Edsel had a seven-model product line, including four sedans and three station wagons. The sign inside the car said that there were only 100 made. Well after further research, he might have been correct but Edsel never made them. So this is a mashup of a Ford Ranchero, which was produced, and an Edsel.

Push-button transmission selector on steering wheel

So this was created by some enthusiast in his garage by taking the front clip off the Edsel and mating it to a Ranchero. They have also been made using a Villager wagon. This one was in pretty good shape from what I could see but hadn’t been on the road in a while.

Chrome was good

How rare? A quick search found them, not many but some. What are they worth? Edsel introduced a seven-model product line, including four sedans and three station wagons. I did a quick spin on Hemmings and found ten of them up for sale ranging from $10,950 for 1959 Corsair up to $99,500 for a 1960 Ranger that was essentially a rebadged Ford. There were several in the mid-’20s. I found this Ranchero that had quite a bit of custom work done on it for $16,990. I guess like any other rare car, it’s how bad do you want it.

Photo: American Dream Cars

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