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March 24, 2017

Getting the media’s attention

by Paul Daniel

I wish I had come up with this idea

Bob and Brian Plane Pull, Extreme Plane Pull, Media Events, public relations Back in my public relations days I knew the media in the Milwaukee market really well. I was the only PR professional that specifically designed events that were just about slam dunks in getting the media out. How’d I do it? By designing unusual things that participants normally couldn’t do and then invite the media out to try it ahead of time.

I remember two events that were a lot of fun, one especially since one was centered around aviation. Here’s a live interview I did on one of the TV stations’ morning show. The other one was an Urban Adventure race, sort of like the Amazing Race on CBS, where I repelled four stories while doing a live interview at the same time. That was a rush.

Toyota Hilux, Toyota trucks, tamiya radio control trucks, radio control trucks, pr events Now I’m on the other side of the fence…

…and found this video where 15 radio control trucks work together to pull a full-size Toyota Hilux. This wasn’t their first time to this rodeo. They staged a slightly different version in the 80’s. Hats off to your PR staff Toyota. You definitely got my attention along with lots of other outlets.

 

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