Getting the media’s attention

I wish I had come up with this idea

Back in my public relations days I knew the media in the Milwaukee market really well. I was the only PR professional that specifically designed events that were just about slam dunks in getting the media out. How’d I do it? By designing unusual things that participants normally couldn’t do and then invite the media out to try it ahead of time.

I remember two events that were a lot of fun, one especially since one was centered around aviation. Here’s a live interview I did on one of the TV stations’ morning show. The other one was an Urban Adventure race, sort of like the Amazing Race on CBS, where I repelled four stories while doing a live interview at the same time. That was a rush.

Now I’m on the other side of the fence…

…and found this video where 15 radio control trucks work together to pull a full-size Toyota Hilux. This wasn’t their first time to this rodeo. They staged a slightly different version in the 80’s. Hats off to your PR staff Toyota. You definitely got my attention along with lots of other outlets.