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History: Kissel Motor Car Company

Kissel’s Gold Bug speedster stirred celebrity sales …

Forgive yourself if you’ve never heard of the Kissel Motor Car Company, originally known as KisselKar, with the curious moto of “Every Inch a Car.”

Sorry for the hand reflection, it was a SUNNY day. Or is that the ghost of Louis Kissel?

Founded by Louis Kissel and his sons back in 1906 when cars were still a new-fangled means of conveyance, Kissel cars lasted until 1930 when the Depression sunk it in a sea of red ink. The firm made more than 27,000 vehicles in its 25-year run.

While its factory in Hartford, Wis., about 35 miles northwest of Milwaukee, was out in the sticks, its cars were known to the elites of society from coast to coast. Most notable was the Gold Bug, a speedster with good power and a spiffy Chrome Yellow paint job that became its iconic color calling card. Continue reading History: Kissel Motor Car Company