Tag Archives: the force awakens

Dodge and Star Wars cross-promotion?

Everybody seems to be in

You have to have been hiding under a rock to know that the latest Star Wars stormtrooper helmetmovie, “The Force Awakens”, because the promotion is everywhere. Walmart is in big time as is Verizon and a bunch of others. I love both of the spots. I must have heard five while doing this blog entry. You know I’m a Star Wars fan from this previous post and of course I’m a car guy. So the other day, I’m looking at the design changes made to the uniforms especially the Stormtrooper helmet, which by the way, are now being sold all over the place. This one from anovos.com ($249.99). Tiny Continue reading Dodge and Star Wars cross-promotion?