Well, Automodello is rolling out its latest 1/24 scale model, a brilliant 1970 Lincoln Continental Mark III, which follows its 1971 version released several years back. That one was sharp, but I like this model even better.
Rarity plays a big role in full-size vintage auto prices.
This is true too for diecast models, which is what makes Automodello’s new 1:24 Lincoln Continental Mark III a hit, even at its strong $299 asking price. This is a car for baby boomers who favor the classics over muscle cars. (I know that’s heresy.)
This is rare in that I’ve never seen a 1971 Lincoln Continental Mark III in cast resin and in 1:24 scale. On that front Automodello has created a stunningly accurate and beautiful body with crisp accent and trim lines that reflect the Continental’s long, lean elegance.
The Mark III was a Lee Iacocca idea that legend has it came from his desire to see a Thunderbird of the day equipped with a big Rolls Royce grille. That pretty well sums up the Mark III’s appearance.