Tag Archives: promo model cars

Exactly like your car down to the paint code

Carpeting and paint codes

1968 AMX, 1970 AMX, promotional model cars, American MotorsAs a kid my first promo model was a pink ’63 VW Bug. I had my eye on this at the local hobby shop for the longest time lusting over it although I doubt at age five I knew what lust was. Dad said is was mine if I would give up dragging around my blanket, yup just like Linus from Peanuts. Tough but I did it for my first promo model and the rest is history. I bet I’m not alone either touching up promo models or redoing them the exact paint code. Dad brought home lots of them when he went to work for American Motors in 1963. I didn’t have to give anything up when those started rolling in the door and I had boxes of them. Most promo model cars will come in the colors that their big brothers were painted in like this rare red 1970 AMX that I have in my collection. Sure AMC made a red AMX in 1970 but this color is more of an approximate, not exact color match. I must have painted and detailed lots of them but none to the detail I have seen on the auction sites. Continue reading Exactly like your car down to the paint code

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No warp promo cars

Hybrids even before the word was in vogue

markx toy company, marx toys, fix it all series, 53 merc wagonI’m not blogging about one of the cars that all the manufactures make, I’m blogging about a promo model made by Marx Toy Company where metal and plastic combine to make an exceptionally detailed collector piece like this tin and plastic 1953 4 door “paper” woody station wagon.

The “Toy King” of the United States

That’s what Time magazine called Louis Marx in an 1955 article. Marx was said to have business savvy with the mind of a child because he could see into the eyes of kids and create models that they wanted. Beyond this car, Marx Toy Company, made tons of other toys such as a Alabama minstrel dancer and the Zippo climbing monkey. In 1922, these two toys accounted for 16 million in sales. A few years later he came back with whistling yo-yos, and they climbed in sales faster than Zippo and sales were not up to 100 million of these whistling and non-whistling toys. But the company is perhaps best know by people in my era when in 1964 they produced and distributed Rock ‘Em Sock ‘Em Robots and in the 70’s a large plastic tricycle called Big Wheel which is in the National Toy Hall of Fame. Marx didn’t make the jump with the new electronic toys hitting the market and was purchased by Quaker Oats who shut down the factory. Could you imagine how much fun it was working for this company? The only thing cooler would be working for Mattel at Hot Wheels. Continue reading No warp promo cars