Established luxury makes may want to check that rearview mirror as Kia and its cousin Hyundai are gaining on them, rapidly.
Case in point, the new Kia K900, the separated-at-birth twin to Hyundai’s luxurious Equus. Both the K900 and Equus are ladled with luxury features, look as luxurious as any full-size luxury sedans on the road, and are as quiet as Miller Park in October – quieter!
Sound deadening and a smooth-running 5.0-liter V8 create an interior that could pass for a sensory deprivation tank, if you close your eyes. You won’t want too though because the interior looks great too and cradles you in its soft leather trimmings.
Did I mention that you’ll pay on the order of $10 grand less than a “traditional” luxury make?
Consider the K900 starts at $59,500 and even at that price you get much of the luxury trimmings that came on the metallic gray test car, which added a $6,000 VIP package to push this to $66,400, including a $900 delivery fee. A Lexus, Audi, Mercedes-Benz or other full-size European luxury sedan will run you considerably more. But then their logos have been around longer.
Certainly value is a big part of the Kia’s story, but while value talks, performance walks. That is, it puts you in the hunt for luxury sedan buyers’ stock option checks. Continue reading 2015 Kia K900