Tag Archives: American Motors Corp.

Car Spot: 1974 AMC Hornet

This spot has quite the sting …

During the late 1960s and early ’70s, American Motors was looking to shake the stodgy look. You know, great economy, but a car maybe my parents would drive. Among the cars introduced were the Javelin and Hornet. While both could come with AMC’s inline-6s, they also could be equipped with V8s providing a ton of fun. It was along those lines that AMC went off to the races with both cars. The Javelin in Trans-Am and the Hornet in drag racing.

This was from a printed piece my dad got me when he worked at AMC.

Remember this name, Wally Booth, because he was an NHRA Pro Stock racing legend, racing since the mid-’60s in mostly Camaros and Dodges. But in mid-November of 1971 Bob Swaim, the head of the AMC Racing Program, hit up Wally with the opportunity to join AMC’s racing efforts that would lead to his greatest accomplishments.

Photo: MotorTrend

Wally’s first NHRA national event win came just 27 months after joining forces with AMC. On March 17, 1974, his Hornet defeated Jack Roush’s Mustang II in the Pro Stock final at the NHRA Gatornationals, 8.97 to 9.01 seconds. Think about it. An AMC beating a Ford Mustang! He continued racing and winning until his retirement in 1979.

This week’s spot. The pride of Kenosha. Mom had a ’74 Hornet but not as fast as this one.
Props to the owners for keeping the interior mostly stock.
Except for the wheels, this looks like a stock ’74 Hornet nicely restored.

This week’s car spot might have a bit of Wally Booth in it. I found it recently at a World of Wheels event in Milwaukee. This ’74’s body and interior are pristine and look like almost any other that might have come off the line, but underneath, well that’s a different story. AMC peeps, you’re going to like this. Instead of going to the dark side and plopping an LS engine in it. The owners, John and Kathy Bots from Summit, Wis., got ahold of a 401 and juiced it up to 1,200 hp! Gotta love that!

It’s simply great to see cars like this that keep the AMC name alive.

1,200 hp from an AMC. Gotta love it!

In researching this article, I found other interesting tidbits about the Hornet’s racing career. Pop these out at the next Cars and Coffee event you attend.

In 1973, AMC cars very nearly placed 1-2-3, in a BF Goodrich Radial Challenge Series race, but Bob Hennig driving an AMC Hornet went out while in third place with only six laps to go. BMW driver Nick Craw and AMC Hornet driver Amos Johnson ended the IMSA series as co-champions in Class B. Wow, a Hornet as fast as a BMW! Johnson also campaigned Gremlins and later Spirits and won.

Chrysler wasn’t the only manufacturer of a turbine-powered car. In 1971 an AMC Hornet was converted to a WR-26 regenerative gas turbine power made by Williams International.

In 1970, Lou Haratz drove an AMC Hornet and went on to be the first to drive completely around the widest practical perimeter of the North, Central, and South American continents for a distance of 38,472 miles in 143 days. True fact!

Who says Hornets were cheap cars and not dependable?

Thanks for stopping by. Be sure to check back next week for another spot along with some of its history. Have a great weekend.

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Car Spot: Classic CJ-7

One of the many AMC cars found in my driveway growing up ,,,

For those of you that don’t follow this blog regularly, I have a fondness for the vehicles built by American Motors, mostly because my dad worked for the company from 1963 to 1989. 1970 was a special year because AMC swung for the fences and bought Jeep from Kaiser Automotive. It was a huge risk that ended up paying off big for the company and most likely saved it for another 17 years. It’s also the reason Chrysler bought AMC in 1987.

AMC Jeep rain jacket my dad got while working for the company. Mine now and it’s not for sale!

Yet from hanging out on some Jeep forums I know there are AMC haters that say the firm messed up Jeep and maybe there were some areas, like the use of plastic in interiors, that were not wins. But overall AMC took the Jeep brand to the next level transforming it from a smallish firm engaged mainly in military and overseas vehicle business into a bigger, company with some of the hottest-selling sport-utility vehicles in the world .

That includes this week’s spot that I found at the Chicago Auto Show in February, a CJ-7. This is the CJ-5’s big brother being 10 inches longer.

Upgrading the Jeep lineup was a smart move and another beneficiary of the AMC purchase as the brand now had access to AMC’s dealer network. In 1970 that consisted of just more than 250,000 dealers, whereas when Kaiser owned Jeep it was tiny and its profits came from selling Jeeps to the military and via civilian contracts, which had become a money-loser by the time AMC bought it.

RELATED Spot: See its bigger brother the M715

CJ-7 spot in Jeep exhibit at the 2023 Chicago Auto Show

Step one for AMC was getting their engines into the entire Jeep lineup. The very old F-head four was an easy cut, but many have questioned dropping the popular Buick-based 225 V6. However, the AMC inline 6 cylinders, 232 and 258 ci, had advantages in their smoothness. The 232 also made roughly the same net power as the V6.

The tooling was sold back to GM, and it had a long life back in the GM stable. The longer-stroke AMC 258 would be the middle option, and the top dog was AMC’s new 304ci V8, a first for Jeep.

This one featured the 304 V8.

AMC kept making improvements to the brand. A dealer-installed radio became available in 1973, and air conditioning became available via dealerships in 1975. Electronic, breaker-less distributors replaced breaker-point Delco distributors for the full engine lineup.

AMC kept the same basic interior for a while then later adding the plastic.

In 1975, the tub and frame were modified from earlier versions. The windshield frame and windshield angle were also changed. Another change was going from a Dana 44 to an AMC-manufactured model 20 that had a larger-diameter ring gear but used a two-piece axle shaft/hub assembly instead of the one-piece design used in the Dana. The CJ-7 featured an optional new automatic all-wheel-drive system called Quadra-Trac.

A lot of aftermarket items were added to this CJ.

For 1977. Power disc brakes were an option as well as the “Golden Eagle” package, which included a tachometer, clock, and air conditioning among the many new options. Other trim packages included the Renegade, Golden Hawk, and Laredo.

In addition, there were Special Editions, the Limited (2,500 units limited edition luxury models), and the Jamboree Commemorative Edition (630 numbered units built for the 30th anniversary of the Rubicon Trail). It is the rarest CJ-7 and one of the rarest Jeeps of all time, placing it in the same rarity class as the 1971 CJ-5 Renegade-II. It is the most heavily optioned CJ ever built and it was the Rubicon of its day. Like the 1970 AMX, all units are uniquely numbered via a dash plaque. There was even a Levi’s Edition. Ultimately CJ-7s were in production for 11 model years from 1976-1986 and 379,299 were built.

AMC branding everywhere.

But 1983 was really the end of the line for the CJs. AMC was still tight on cash and needed to do upgrades because of much publicized rollovers. The decision, AMC killed the CJ name and renamed the Jeep the Wrangler. Boom, gone were the lawsuits.

With CJ gone it was the last in a line of civilian Jeeps dating back to 1945. Having experienced them, they were a blast to drive. Too bad the lawyers got to that original design.

This one’s even been “duck duck jeeped”

What are they worth now? According to Hagerty, a 1980 Renegade with a 304 can sell for as much as $44,500. An ’81 is worth slightly more at $50,000. Even the rare ones I mentioned above are not selling for what most might think. Why? Well, maybe one reason is that they’ve looked about the same. I would love to own one but, well, you know how it goes.

Thanks for stopping by and be sure to check back next week for another one of my spots along with some of the history behind it. Have a great weekend.

History: Kissel Motor Car Company

Kissel’s Gold Bug speedster stirred celebrity sales …

Forgive yourself if you’ve never heard of the Kissel Motor Car Company, originally known as KisselKar, with the curious moto of “Every Inch a Car.”

Sorry for the hand reflection, it was a SUNNY day. Or is that the ghost of Louis Kissel?

Founded by Louis Kissel and his sons back in 1906 when cars were still a new-fangled means of conveyance, Kissel cars lasted until 1930 when the Depression sunk it in a sea of red ink. The firm made more than 27,000 vehicles in its 25-year run.

While its factory in Hartford, Wis., about 35 miles northwest of Milwaukee, was out in the sticks, its cars were known to the elites of society from coast to coast. Most notable was the Gold Bug, a speedster with good power and a spiffy Chrome Yellow paint job that became its iconic color calling card. Continue reading History: Kissel Motor Car Company

Die-cast: NEO’s 1981 AMC Eagle wagon

AMC Eagle wagon beat crossover trend by decades … NEO 1981 AMC Eagle wagon

History seems to show us that the innovators, the forward thinkers are not always rewarded with success.

Consider the move over the past 25 years to AWD vehicles and crossovers in particular. Then consider the American Motors Eagle wagon. It was an early crossover to be sure, based on the Concord sedan, but with AWD, a higher ride height and enough room in back for loads of luggage. Continue reading Die-cast: NEO’s 1981 AMC Eagle wagon