Tag Archives: Zoomie

Zoomie Car of the Year Awards 1990-2014

25 Years of Zoomies

Here are my Car of the Year Awards for the first 25 years of the Savage On Wheels column, as they appeared in the Milwaukee Journal Sentinel. This year the Zoomies will appear only on this website. Watch for their posting …. very soon!

Art: Stuart Carlson
Art: Stuart Carlson

Here are the past Zoomie winners:

2014: Mazda3 (light, swoopy hatchback with power, fun handling and fuel efficiency)

2013: Dodge Dart (sassy smart looking small car, full of youthful features, value)

2012: Chevrolet Volt (good looking, well built and cutting edge technology)

2011: Ford Mustang (in any trim a beautiful, fast, fun car with excellent ride and handling)

2010: Suzuki Kizashi SLS (modest price, good looks/handling, loaded with goodies)

2009: Volvo C30 (sassy, economical, fun with fresh styling)

2008: Nissan Altima Coupe (awesome looks, good value, fun drive with power)

2007: Mazda5 (stylish blend of sportwagon-van, low price, practical)

2006: Ford Fusion (good looks, good value, improved fit and finish) Continue reading Zoomie Car of the Year Awards 1990-2014

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2015 ZOOMIE Car of the Year Awards

Zoomies: The Everyman’s Car of the Year, where style and value still matter

Zoomie got kicked to the curb this year, after 25 years of top car selections for the Milwaukee newspaper.

mark savage, savageonwheels.com, honest car reviews, zoomie award
Art: Stuart Carlson

Hey, stuff happens!

So while you didn’t get to see my top car, hybrid, crossover, etc. selections in the Milwaukee Journal Sentinel after 25 consecutive years, you can see them here. I hope you also hear, or heard, me chat them up on WUWM’s (89.7 FM) Lake Effect show on March 9.

Zoomie backstory

My Zoomie Car of the Year was launched in 1990 as a response to what I thought a travesty. Noted car mag Motor Trend had just dubbed the bulbous whale-like Chevrolet Caprice, that of big city taxi fame, as its Car of the Year.

OMG!

This was the year that Mazda had launched its soon to be iconic Miata roadster, the first, the best and the most affordable sports car ever. I had to right a wrong!

Thus, my first Zoomie (named after my brother Steve’s iguana) went to the Miata, instantly setting the automotive world right – even if said world was fully unaware.

NOW … 26 years later I’ve driven roughly 1,300 cars and trucks and use that as my basis for selections. Yet I only compare the vehicles I’ve driven in the past year, since the last Zoomie Awards, for Car of the Year, and other categories as befit the past year’s fleet.

My intent, as always, is to select a car for the masses, but one with styling flair, something that’s fun, yet also delivers value.

So you won’t see a Ferrari, Bugatti or Lamborghini here (uh, they’ve never even invited me to drive one), but the award also won’t go to a big ol’ truck either, as they simply aren’t fun or sporty, ever.

Now the envelopes please: Continue reading 2015 ZOOMIE Car of the Year Awards