The Concord with a side of rice and beans
France, Germany, Iran, New Zealand, South Africa, and England all at one time manufactured Jeeps, Javelins, Americans, Hornets and more through partnerships put together by AMC’s E-VP, International Operations Roy D. Chapin Jr. One of those unique partnerships was set up about 2,000 south of the company’s major assembly operation, Kenosha, WI, in Mexico with Vehiculos Automotores Mexicanos, S.A.
For 40 years, this government-controlled company imported and produced automobiles and light trucks under license from Willys, AMC, Eagle, Jeep, Chrysler, Renault and designed their own vehicles based on AMC platforms.
One of the more interesting cars they designed and produced was the VAM Lerma, a cross between the Concord and Spirit. It was available as a three-door or a five-door hatchback, something not available on AMC cars built in Kenosha. It was named after Lerma, a city in Mexico where VAM produced engines. This wasn’t just a warmed-over Concord, it featured a different interior and the only element carried over from AMC was the instrument panel. It was focused on the top-end market in Mexico and never exported. While I couldn’t find sales numbers specific to the Lerma, it was a top 10 seller and at one time held a 9% market share. But when Renault bought into AMC in the mid-eighties they had no interest in building AMC cars in Mexico and the partnership ended.
The Lerma lives on
It’s a 1/43 diecast model of the Lerma manufactured by IXO Models in Hong Kong. Besides this, they make all kinds of hard-to-find cars, motorcycles, and trucks based mostly on non-u.s models.
This one has a ton of miles on it. While it was manufactured in Hong Kong, I bought it off eBay and it came from Spain. That’s a lot more miles than you would see on the real deal. While I knew about VAM because of my dad working at AMC, I had never seen a model until I was poking around on Facebook and found a group of VAM enthusiasts.
The detail on this one that I acquired has amazing details. While the doors, hood, and hatch don’t open, there is a full interior. Exterior details include a hood ornament, simulated glass headlights, windshield wipers, side view mirrors, even the scripted name of the car on the back. I don’t normally collect cars this small because they lack the details of their larger counterparts but would consider any of their cars.
I have never seen a Mexican made AMC car for sale. I would imagine they would be priced similar to their Kenosha-made cousins although with no snow should be in pretty good shape. There is a very active group of fans who continue to be fans of the brand and are very active on Facebook. How’s your Spanish?