This fun little two-seater never had a chance
If you’ve read any of my previous spots about General Motors cars, I’ve shared how the company had what seemed at the time a good idea but it ends up getting killed by a bloated corporate culture. This week’s spot, a Saturn Sky, is yet another example.
The Saturn Corporation was created by GM in 1985 and designed to compete against Japanese Imports. Everything was new, dealer network, pricing, workforce, and a brand new plant in Spring Hill, Tennessee. Marketed as a “different kind of car company”, its cars utilized GM’s advanced spaceframe construction with dent-resistant polymer exterior panels.
Saturn took a lot of resources and when the economy went south in 2008, GM cut Saturn’s development budget leaving them with rebadged cars from other divisions. So Saturn essentially lost its unique selling proposition and production ended in 2009. Its highest level of sales was 1994 with just under 300,000 vehicles marked. Penske Automotive saw an opportunity and tried to buy the brand but it never worked out and another brand faded into the sunset.
This Sky was a fun little car. Initially released in the first quarter of 2006 as a 2007. It was built at GM’s plant in Willmington, Delaware alongside the Pontiac Solstice. It featured 18-inch wheels and was powered by a 2.4 L I4 that produced 177 hp. There were two other options for more fun. A 2.0 L turbocharged direct-injected engine that bumped horsepower up to 260 and a dealer-installed turbo upgrade that ran the ponies up to 290. Wheeee. 0-60 times were around five seconds.
You can find these turbo Red Line editions for sale on the major car sites, anywhere from 12 grand to just under 20 on average. Prices have bumped up quite a bit in the last year or so. I even found one on Hemings for $31,500. These cars were not cheap, to begin with, and while they are holding their values, they really aren’t jumping in value so would not be a great investment but what a fun summer car:)
Have a great weekend and be sure to check back next Friday for another one of my car spots.