Tag Archives: Pacer

Chasing Classic Cars: Not your father’s Pacer

The Racer Pacer

amc pacer, american motors, cab-forward designI had never heard of this before my dad gave me a book to read “The Cars of American Motors”, by Marc Cranswick, McFarland Publishing. The “this” were not the Pacers that rolled off the assembly line in Kenosha, WI. I had one, just like this, a 1975 with a 258. My buddies and I tailgate with this at Milwaukee Brewer games and made a trip to Cleveland in it to visit a friend going to John Carroll University. Side note: Bob Hope was the commencement speaker. What fun. Named it the Astrodome or Astro for short. Later I sold it to my buddy who went to school in Cleveland after he graduated. Sorry Joe but it was good when I had it. The AMC Pacer was built between 1975 and 1980 and was the first modern mass-produced, U.S. automobile design using the cab forward concept. AMC marketed it as “the first wide small car.” Later in the production run a 304 V8 was an option.

Enter Carl Green Enterprises (CGE) who took the Pacers which came with the 304 and dropped in AMC’s 401 along with some other mods. Swapping out engines was no big deal because the blocks were the same size. Here is where the magic started. Green loved the Pacer because its design was a breath of fresh air Continue reading Chasing Classic Cars: Not your father’s Pacer

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Promo model: The Edsel

The aim was right, well sort of

Edsel Convertible
Edsel Convertible (Photo credit: Wikipedia)

Ford invested $400,000,000 in its development and those were mid-5o’s numbers. Can you imagine what that would have taken in today’s dollars? Yikes. It would be enough to bankrupt a car maker. The Edsel is most famous for being a marketing disaster and the name “Edsel” became synonymous with commercial failure, and similar ill-fated products. Since the Edsel program was such a debacle, it gave marketers a vivid illustration of how not to market a product.

The public also had difficulty understanding what the Edsel was, primarily because Ford made the mistake of pricing the Edsel within another of its car lines, Mercury and its market price segment. Theoretically, the Edsel was conceived to fit into Ford’s marketing plans as the brand slotted in between Ford and Mercury. However there became issues when it was priced to close to the best-trimmed Ford sedan and $63 less than Mercury’s base model. In its mid-range pricing, Edsel’s Pacer and Corsair models were more expensive than their Mercury counterparts. Edsel’s top-of-the-line Citation four-door hardtop model was the only model priced to correctly compete with Mercury’s mid-range Montclair Turnpike Cruiser model. The Edsel was produced from 1957 to 1959 although some models were manufactured that borrowed heavily on other Fords and most notably the horse collar grill.

Edsel Ranger
Edsel Ranger (Photo credit: Wikipedia)

The Edsel did however offer several innovative features, among which were its “rolling dome” speedometer, warning lights for such conditions as low oil level, parking brake engaged, and engine overheating, as well as its Push-button Teletouch transmission shifting system in the center of the steering wheel. Other unique features included ergonomically designed controls for the driver and self-adjusting brakes, offered such advanced safety features as seat belts (which were available at extra cost as optional equipment on many other makes) and child-proof rear door locks that could only be opened with the key. I remember my dad taking me down to the dealership when I was a kid and vividly remember the push button transmission shift.

Even though the car bombed, more than a half a century after its spectacular failure, the car has become a highly collectible item among vintage car hobbyists. Fewer than 10,000 Edsels survive and are considered valuable collectors’ items. A mint 1958 Citation convertible or 1960 Ranger convertible may sell for over $100,000.

Plastic scale models of all three Edsel years were produced by AMT, in its usual 1/25 scale. Both promotional and kit versions were sold.  The promo models are also considered valuable collector cars and they command premium prices today, especially the rare 1959 and 1960 models. Because of the way the models were molded, there can be some warping, especially on the earlier models. These images are from Wheat’s Nostalgia and were priced anywhere from $80 to close to $200. Not a lot of money for holding a piece of automotive history in your hand.

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59 EDSEL CORSAIR HT,
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58 EDSEL PACER HT
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58 EDSEL PACER CONV
60 EDSEL RANGER CONV, 58 EDSEL PACER CONV, edsel promo model, automotive marketing disasters, ford motor company, edsel
60 EDSEL RANGER CONV.