Hybrids even before the word was in vogue
I’m not blogging about one of the cars that all the manufactures make, I’m blogging about a promo model made by Marx Toy Company where metal and plastic combine to make an exceptionally detailed collector piece like this tin and plastic 1953 4 door “paper” woody station wagon.
The “Toy King” of the United States
That’s what Time magazine called Louis Marx in an 1955 article. Marx was said to have business savvy with the mind of a child because he could see into the eyes of kids and create models that they wanted. Beyond this car, Marx Toy Company, made tons of other toys such as a Alabama minstrel dancer and the Zippo climbing monkey. In 1922, these two toys accounted for 16 million in sales. A few years later he came back with whistling yo-yos, and they climbed in sales faster than Zippo and sales were not up to 100 million of these whistling and non-whistling toys. But the company is perhaps best know by people in my era when in 1964 they produced and distributed Rock ‘Em Sock ‘Em Robots and in the 70’s a large plastic tricycle called Big Wheel which is in the National Toy Hall of Fame. Marx didn’t make the jump with the new electronic toys hitting the market and was purchased by Quaker Oats who shut down the factory. Could you imagine how much fun it was working for this company? The only thing cooler would be working for Mattel at Hot Wheels. Continue reading No warp promo cars