Tag Archives: lego toys

Lego: Go big or go home

Lego is a marketing machine

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All Photos: Lego

It’s amazing how this Danish company, started by a carpenter in 1932 making wooden blocks, has grown into a powerhouse. In 2015, The Lego Group became the world’s largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel. They do it by coming up with cool new stuff all the time like its line of Lego Technic. This is more than just connecting plastic blocks. With this series  builders can create more than just something basic, they can build something that will do stuff like this Bugatti Chiron. This 1/18th scale model features logoed spoked rims with low-profile tires, and detailed brake discs, an accessible cockpit, Technic 8-speed gearbox, detailed W16 engine and the pistons move! Geeze I wish is were bigger so I could hop in and experience the Chiron’s mind-numbing speed.

Wait! What? Lego built one!

Damn! They actually did it! A team of 16 specialist spent 13,000 man hours and utilized almost 4,000 pieces to pull it off. This is amazing. When are they going to make it available in their store?

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