Car Spot: 59 Edsel

Classic case of the wrong car for the wrong market at the wrong time Growing up in the 50s and 60's it was a big deal when the new models were introduced. I remember, to this day, my dad taking me down to see the new car Ford had come out with, the Edsel. Something... Continue Reading →

April 26, 2024 0

Car Spot: 81 Chrysler Imperial

The company brings back an all-but forgotten badge Dating way back to 1926 it was the company's top-of-the-line vehicle so it was no surprise when Lee Iaccoco went to the well again in 1981. This newest edition, and this week's spot, combined forward-thinking design elements, out-of-character build quality all in a one-price luxury package. It's a... Continue Reading →

April 19, 2024 0

The Edsel that Ford never built

Cars potting an unusual car My neck is on a constant swivel when I'm out on the county roads here in Wisconsin. It drives my wife and daughter nuts because sometimes I ignore the road. We were up in Door County which is about two and a half hours north of Milwaukee. Since water surrounds... Continue Reading →

November 20, 2021 0

1963 Mercury Comet Convertible: The Falcon’s step-sister

Talk about a car that was handicapped right out of the gate. That's pretty much the story of the Mercury Comet. Why did I pick this car? Well, for two reasons, my uncle had one and I'm partial to orphan brands hence my affection for American Motors. OK, so now here's the first handicap. Ford... Continue Reading →

March 22, 2013 0

Promo model: The Edsel

The aim was right, well sort of Ford invested $400,000,000 in its development and those were mid-5o's numbers. Can you imagine what that would have taken in today's dollars? Yikes. It would be enough to bankrupt a car maker. The Edsel is most famous for being a marketing disaster and the name "Edsel" became synonymous with commercial... Continue Reading →