Lego is a marketing machine It's amazing how this Danish company, started by a carpenter in 1932 making wooden blocks, has grown into a powerhouse. In 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel. They do it by coming up with cool new... Continue Reading →
Die-cast: Autoart’s Bugatti Chiron
Wow, even in 1/18 scale this Bugatti rocks … The Bugatti Chiron, where to begin? Starting price is $2.6 million in round numbers, and the first 200 made sold out immediately, even before the first car was delivered. It’s possible we need a new term that’s greater than Supercar. The History Not that Bugatti’s Veyron... Continue Reading →