Tag Archives: Brooks Stevens

Car Spot: 1980 Briggs & Stratton Six-Wheel Hybrid Concept

Yup, the people known for making great small engines came up with this.

This spot is sort of special to me because Briggs & Stratton is located right here in Milwaukee, and has been manufacturing small engines since 1908. If you have a lawn tractor, chances are it has an engine they manufacture. It also turns out that one of my flying buddies, Mike Dorna, works as Manager-Rapid Prototyping Center there. So we were talking one night over some beers about hybrid cars and the conversation turned to Briggs & Stratton developing a hybrid way back in 1980, 17 years before the Toyota Prius hit the market.

Briggs & Stratton Hybrid still looks good today.

This was a strictly one-off concept designed to be a technology demonstrator. It was put together using Ford Pinto front end and Volkswagen Scirocco doors, along with custom panels created by Brooks Stevens who lived in Milwaukee and was also a designer of the 60s era Jeeps. If you squint, you can sort of see elements of a 1980s L-Body Dodge Charger.

Concept are designed by Brooks Stevens from Milwaukee. Briggs & Stratton photo
A perfect vehicle for the early adapters. Briggs & Stratton photo

The idea behind this unusual hybrid was to showcase a more efficient way of travel and, in style. In theory, the electric motor and its instant torque would be used to get the car up to speed, then the gasoline engine would be used to maintain highway speeds. The top speed was just over 60 mph, but in 1980 the U.S. national speed limit was 55 mph so, in theory, this car could easily run within the limits of the law.

RELATED VIDEO: Learn more about the car and see it drive

Engine compartment with electronics towards the rear.
Batteries in the rear. Disconnected since it’s not in use.

Briggs & Stratton built this six-wheeler concept, giving the 12 Globe Union 6-volt batteries their own driven axle. With this additional 72-volt system at the rear, the company’s parallel hybrid was capable of 68 mph on its combined power and they hired Richard Petty to prove it. The 6-volt lead-acid batteries would also grant Briggs & Stratton’s 3200-pound hybrid a pure electric range of at least 45 miles. and giving it a combined mileage of around 30 mpg. Think about that. Doesn’t seem like a lot but the majority of hybrids we test can only go 20 miles on more powerful and lighter batteries. It also featured disc brakes at the front to handle the mass, a Recaro interior and had the unmistakable sound of an air-cooled industrial flat-two.

An interior right out of the 80s complete with Recaro seats and manual transmission

The car toured the country, taken to events in a special trailer sharing with the public what Briggs & Stratton could do. The last time it was on the road was in March of 2020 when on the streets of California, Jay Leno and a Briggs & Stratton Engineering Technician achieved 60 mph. Keep in mind that this was with just an 18-horsepower air-cooled twin-cylinder Briggs engine under the hood. An electric motor is connected to the engine, which then connects to a four-speed manual transmission sending power to the first set of rear wheels. The second set was just there to handle the extra weight of the batteries.

Jay Leno with the Briggs & Stratton Hybrid. YouTube screenbgrab

The Briggs & Stratton Hybrid concept cost a quarter of a million dollars to build, and when it was unveiled in 1980 there was no clear path forward for the vehicle. The company had no plans to put it into production and is the only one of its kind but it displays a shocking amount of hybrid technology that was far ahead of its time. Today this one-time star sits quietly in the museum located at the company’s headquarters in Milwaukee along with Briggs & Stratton’s other historical accomplishments.

Almost looks like a fastback.

Thanks for stopping by and checking out our blog. Have a great Easter! Check back next week for another spot along with some of its history and have a super weekend.

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Die-cast: NEO’s Willys Jeep Station Wagon

Willys Jeep Wagon looks sharp in Michigan State Police  trim … NEO's Willys Jeep Station Wagon

Everyone likes the old Jeeps, the original Willys models that looked like World War II era army Jeeps, all boxy and plain and ready to take on any rugged terrain that muddied their way.

Now NEO delivers a handsome 1/43 scale navy blue Michigan State Police version of the Willys Jeep Station Wagon. It’s fun and just peculiar enough to be a real conversation starter on any model shelf.

The History

After World War II the Jeep moniker landed with Willys-Overland in Toledo, Ohio. It enlisted Milwaukee industrial designer Brooks Stevens to design a Jeep Station Wagon. This was the first all-steel station wagon made for the mass market and it was a hit, with more than 300,000 being made from 1946 through 1965. When the wagon went into production many other automakers’ station wagon bodies were still made of wood.

Since Willys didn’t have the means to make its own bodies, the Jeep wagon’s bodies were created by steel fabricating companies and attached to the chassis. Many of these same companies were making large metal household appliances when not stamping out Jeep bodies. Continue reading Die-cast: NEO’s Willys Jeep Station Wagon

Promo model: Studebakers

1957 Studebaker Golden Hawk
1957 Studebaker Golden Hawk (Photo credit: aldenjewell)

Let’s start with a bit of trivia first. What TV show did Studebaker sponsor? I’ll start singing the theme. Ooops, forgot you wouldn’t be able to hear me. By the way, I do know all the words. One clue. Alan Young f was the star, at least the two legged one. Give up? It was one of my favorite old shows, Mr. Ed. You know, a horse is a course of course of course. Ok, I’ll stop now. Do go and check out this commercial I found. I like Studebakers, maybe because like AMC, their cars are now orphans. Again like AMC, they had to compete against the Big 3 with limited assets. Also like AMC, their collectors are total geek about their cars as they should be. Their reputation was one of well-built cars but ran into trouble trying to go up against the Big 3 in a pricing war in the early 50’s. The independents only hope was seen as a merger of Studebaker, PackardHudson, and Nash into a third giant combine. This had been unsuccessfully attempted by George W. Mason. In this scheme, Studebaker had the disadvantage that its South Bend location would make centralization difficult and its labor costs were also the highest in the industry. What eventually happened was a merger with Packard but it made no difference. The last cars rolled out of the South Bend plant in 1964 and two years later at their Canadian operations.

They had one car in the hopper for 1964, this cool looking Spectre prototype was built in metal by Sibona-Bassano of Torino, Italy. It was a 2-door, 5- place coupe and destined to be the pattern for a 4 door family sedan and a 8-passenger station wagon. Brooks Stevens had been hired to do design work for Studebaker in its waning days and even though the company had few resources to devote to product development, Stevens managed to come up with some extremely innovative concepts.  The Sceptre could have been Studebaker’s flagship car had it been introduced in 1966 as Stevens envisioned.  It boasted a bevy of advanced features including full-width lighting in front using a system developed by Sylvania and fully adjustable instrumentation that could be configured almost any way the driver wished.

1964 Studebaker Gran Turismo prototype, studebaker gt, studebaker avanti, studebaker lark, savageonwheels.com
1964 Studebaker Gran Turismo prototype

Some of the cars which did make it off the line were cool. My favorite is the Avanti, which is still being made by another company, the Gran Turismo Hawk, and the later Hawks which were designed by Brooks Stevens. I’ve seen 1963 Avantis going for $30,000. I found a Grand Turismo Hawk on eBay for $37,000  The sedan Larks are much more affordable, under $20,000, except for the convertibles.

English: Category:Images of automobiles

1962 Studebaker GT Hawk

1963 Studebaker Avanti in a non-standard blue ...

Because of those prices, which are out of reach for a lot of us, there are the promo models. The ones that I found, a couple of Hawks, and a Lark Convertible,  were all very affordable. You will find the later models have little or no warp so it’s going to be difficult finding an older one in perfect shape. These are great little gems from a time gone by. After you buy a promo model, all you need is a Mr. Ed model standing right next to it.

Studebaker Indy Pace Car promo model, Studebaker, studebaker promo models, savageonwheel.com

Studebaker hawk promo model, studebaker hawk, studebaker. savageonwheels.com

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