2014 MINI Hardtop which goes on sale in the spring
Here in Wisconsin spring can’t come fast enough. It’s actually what I would consider balmy at 26 degrees as I write this blog entry. Woohoo, break out the shorts. I like the Mini brand because they remain dedicated to their core product while finding new ways to extend the brand. Read more here about pricing for the 3rd gen hardtop and what else is new.
Car ads in the Super Bowl
They pay a crapfull of money to buy ads in the Super Bowl so at 4 million bucks and have one, maybe two shots to grab viewers’ attention. This year Audi, CarMax, Jaguar, Kia, Hyundia, Toyota, and VW are all swinging for the fence. Check them out ahead of time. My faves:
Audi – Doberhuahua: Who doesn’t love dogs?
Kia – The Truth: Laurence Fishburne reprises his role as Morpheus from The Matrix
Toyota Highlander: Nice cross-promotion with the Muppets. I like the second one the best.
VW: Both ads are kind of cute.