Car Spot: James Bond Flying Matador

A big move by plucky little AMC gets them on an exclusive list Since my dad worked there, I was a bit closer to hearing the stories how American Motors always had to improvise to bring its products to market because it never had the funds available that the Big Three did. It needed big... Continue Reading →

April 20, 2025 0

So that’s a Matador

AMC’s entry into the personal luxury market. American Motors almost always had to swing for the fence when it came to introducing new products because they didn’t have the big budgets to work with like GM, Ford, and Chrysler did. The same went for their marketing. Enter the second generation Matador in 1974 and with... Continue Reading →

June 29, 2021 1

So that’s a Matador! And an expensive one!

A line used by American Motors in marketing the Matador. AMC introduced a newly designed two-door coupe in 1974 as a luxury coupe. Members of the automotive press pretty much loved it. Car and Driver said, "There's an undeniable smuggnes stamped on the fenders of AMC's new Matador X. And each arrogant crease is integral... Continue Reading →