Buick Enters Compact Sedan Market:
Buick moves into the compact sedan market with its new Verano based on a front-drive Opel platform from Europe.
This has been a successful General Motors strategy of late, revamping its European models and offering the restyled versions in the North American market. Verano’s goal was to reach the entry-level luxury sedan buyer, the first-time luxury car shopper. Buick says its primary targets were buyers aiming at the Acura TSX, Lexus IS 250 and Volvo V30. -But wait, there’s more!>