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2014 Hyundai Equus Signature

Equus has it all, nearly literally

More than a year ago I told you that the only major drawback to the full-size Hyundai Equus luxury sedan was its Hyundai badge.equus1

I’m sticking by that, but if anything, the Equus has gotten better and that means other luxury makes might want to rethink their pricing. Because Equus is a superbly quiet, comfortable and powerful luxury sedan, but priced to grab market share. Hmmm, think I’ve seen this strategy before, from the Japanese makes, and now both Hyundai and Kia.

Get this, the tested dark metallic brown Hyundai Equus Signature that I tested lists at $61 grand with a $920 delivery charge. Now before you go passing out from the price tag, consider that a Lexus LS460, which is similarly sized, but not quite as well equipped, lists at $71,990. My grade school math tells me this is almost exactly $10,000 less.

For that amount, I could live with a lesser logo on the hood or trunk. Want to go full monty on this? OK, a top-level Equus Ultimate lists at $68,000, still less than the Lexus. And let’s not get into the German luxury makes that even a Lexus beats on price.

Value is certainly a big selling point, as it has been with Hyundai for years. But if the car doesn’t perform, isn’t as quiet and luxurious feeling, well, then a lower price doesn’t cut it.

Ah, but Equus is, as I said in my earlier review, large, loaded and luxuriously quiet. Continue reading 2014 Hyundai Equus Signature