Tag Archives: lego cars

Lego: Go big or go home

Lego is a marketing machine

lego kit, lego bugatti, bugatti
All Photos: Lego

It’s amazing how this Danish company, started by a carpenter in 1932 making wooden blocks, has grown into a powerhouse. In 2015, The Lego Group became the world’s largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel. They do it by coming up with cool new stuff all the time like its line of Lego Technic. This is more than just connecting plastic blocks. With this series  builders can create more than just something basic, they can build something that will do stuff like this Bugatti Chiron. This 1/18th scale model features logoed spoked rims with low-profile tires, and detailed brake discs, an accessible cockpit, Technic 8-speed gearbox, detailed W16 engine and the pistons move! Geeze I wish is were bigger so I could hop in and experience the Chiron’s mind-numbing speed.

Wait! What? Lego built one!

Damn! They actually did it! A team of 16 specialist spent 13,000 man hours and utilized almost 4,000 pieces to pull it off. This is amazing. When are they going to make it available in their store?

lego bugatti, lego cars, bugatti

 

Lego crash test

You can build anything from Legos

I love building things with Lego’s larger Technic line because it lets me feel like a real engineer. With this line I can build things that move, like cars. I’d run crash tests, view the results on the video, maybe move some blocks around and try it again. It was fun but never as elaborate as what Germany’s Allgemeiner Deutscher Automobil-Club, their version of our AAA, did with their large-scale Porsche 911 GT3 RS.