Auto World Eldorado goes wild with Kustom Kartoon Kreation …
OK, I get it, Rat Fink is a cultural icon.
For some reason folks were drawn to the grotesque caricature of a rat with bulging bloodshot eyes ogling a 1950s hot rod or fondling a gear shift knob as he drooled in the bucket seat of a custom car. I didn’t get it.
But the 1950s and 1960s were strange times with a lot of drugs. I was just a kid.
Yet the Kustom Kulture movement got started on the West Coast as men home from World War II and the Korean War started jazzing up and customizing old 1930s car bodies and making fancy street rods, which just carried on into the 1960s.
Ed “Big Daddy” Roth started creating T-shirts with his crazy looking Rat Fink and selling them through Car Craft magazine with 1959 credited for the Fink slithering into the spotlight. So it’s appropriate in a way that Auto World’s funky new Rat Fink Hearse is a 1959 Cadillac Eldorado. This 1:18 scale metal diecast model is an absolute eyeful that will immediately become the centerpiece of any large diecast car display.
I’ve touched on the history a bit, but for the uninitiated let’s dig a little deeper. Sales of Roth’s “Weirdo shirts” blew up in late 1959 and others soon were hopping on the custom band wagon. His monsters in hot rod shirts not only took off, but Roth designed the Outlaw, a fiberglass custom rod and the Beatnik Bandit along with some dune buggies that made the movies and kept the momentum going as custom car magazines were happy to have a media star.
Rat Fink itself got so popular that Revell made a plastic kit of the creepy creature, along with some of the other Roth characters, such as Brother Rat Fink, Mr. Gasser and Drag Nut. The rest, as the trite saying goes, is history.
Roth for his part kept making funky cars and motorcycles, had a band, and participated in all sorts of custom car exhibits and shows for the rest of his life. He died in 2001.
So what have we here? Well, Auto World has made a number of Cadillac and Chevy hearses and ambulances for collectors. Those include 1:64 and 1:18 scale models of the 1959 and 1966 Cadillac, plus a 1957 Chevy ambulance and hearse in 1:64 scale.
This ’59 Eldo is a dark metallic red (not your usual hearse color), with a blacked out windshield and printed dark green curtains lining the long vehicle’s side windows, looking to caricature drapes in old hearses and fitting neatly with the Rat Fink theme.
Of course there are Rat Fink touches everywhere, but dominated by the monster Fink himself on the Caddy’s expansive roof. Here the Fink is a slimy green with a black R.F. shirt and top hat, appropriate for his undertaking duties here. Of course there are the hairy ears, bulging eyes and slim sharp pointy rat teeth too, and his warty feet and tail providing him support. A few flies circle his stinky head.
The Rat Fink logo in black, looking like a devilish Mickey Mouse (that’s who Roth was supposedly pimping originally) graces the hood. Beneath the logo are the words “Rat Poison!” near the hood’s front edge. The Cadillac logo is silvered out so again cartoon-like.
Right behind the headlights on the side panel are flying bloodshot eyeballs and the hearse’s sides feature red and silvery gray Rat Fink profile logos (again reflecting Mickey Mouse, but with teeth) in a pattern like wallpaper. Lime green accents scroll along the top of that side decoration and the green and gold (Green Bay Packer colors?) jagged letters along the side spell out Rat Fink. What else?
The blacked out rear three-quarter windows and hearse hatch include a stylized white top hat in one, green and white Haulin’ Hearse in back and then white script of Ed “Big Daddy” Roth in the other rear window. The black tail features red and white words reading “Rat Fink Rod.”
From the car standpoint the hood, doors and rear hearse door open and the wheels are steerable.
As with any ’59 Caddy there is chrome everywhere from the huge front grille and bumpers to the rear with its jet-like lower taillight trim to the rocket like tail fins and light surrounds. Head and taillights look realistic and the hearse features chrome mirrors, strakes on the hood, wipers and trim just under that blacked-out windshield. Side windows are trimmed in silver paint.
The black dash is nicely detailed and the bench seat in front is black and lime green to complement the car’s exterior markings and those green drapes. There’s a divider window behind the front seat and an empty body-color cargo area where presumably a hideous Kustom Kreature would be creeping out of a Kustom Kasket in “real” life.
Tires are wide white sidewalls with no branding and the undercarriage is detailed with twin exhausts.
This one is just for fun, and certainly recreates the caricature-rich look of Rat Fink on a custom hearse of all things. It’s irreverent, silly, creepy and wacky, just like the original demands and a fitting tribute to Roth’s imagination.
Vital Stats: 1959 Cadillac Rat Fink Hearse
Maker: Auto World
Stock No.: AW303