My first new car was a 1971 Plymouth Duster, the basic unit with its venerable Slant Six, but in a glorious Autumn Bronze and with fancy wheel covers that made the car look particularly racy. As a new teen driver, that racy look was a must, but my dad was happy that the car had only moderate power.
We had owned a 1963 Valiant convertible that my older brother assumed after college and dad was driving a muscular 1969 Oldsmobile Cutlass S. But I thought I was king of the car nuts in our family with my Duster. OK, one uncle had a ’67 Camaro, so he may have had the coolest car at the time, but I think the Valiant-based Duster with its swept fastback looks was a sexy beast.
Obviously Auto World agrees. Why else would it be adding a new 1970 Duster to its 1:18 scale Class of 1970 series lineup? And in High-Impact Vitamin C orange, it’s a good stand-in for my bronze beauty.
Plymouth wisely chose to sexy up its staid Valiant compact for 1970 with the fastback-styled Duster, which came in various trims through 1976. Remember the Gold Duster, Feather Duster, Space Duster and Twister Duster?
But in addition to its solid 198ci Slant Six like I had in my Duster, Plymouth added kick to the lineup via a 340ci 5.6-liter V8 that made 275 horsepower. That gave Plymouth muscle across its lineup so it could tout those high-perf cars as its Rapid Transit System. Ah, marketing!
Saving some money on tooling Plymouth used its Valiant chassis and nose for Duster, but raked the windshield back more to meet its sleek roofline that flowed smoothly into a downward sloping trunk lid. To remind folks this was solid like previous Valiants (a good selling compact), there was a small Valiant logo just above the more youthful looking Duster 340 decal on the car’s front fender. That Valiant logo would disappear for 1971 as Duster had already become a hit and by ’71 Plymouth sold nearly 186,500 units that model year.
Remember, it was up against some less than stellar competition at the time, Ford’s decent Maverick and Chevy’s attractive, but mechanically questionable, Vega.
The Gold Duster was next to come out and vinyl roofs soon became a thing. So don’t be surprised to see some other editions of the Duster as future Auto World releases. Dusters still garner some interest in the 1:1 collector world. I saw a well-restored 1970 Duster being sold via Hemmings for $36,000 recently. Wow!
As you’d expect, the body shape and orange paint job are flawless on this new Auto World release and because these are still die-cast metal models, they feel as substantial as the real 1:1 cars did in the 1970s. Luckily you don’t have to worry about rust here though!
Let’s start under the hood, which works on two large hinges that easily hold the hood up if you choose to pose the car for engine viewing. The Plymouth’s engine block is red with a large round black and red air filter on top with “340” and “Four Barrel” imprinted on it. Hoses and spark plug wires are here too, along with a detailed radiator, battery, power steering unit, exhaust manifolds, horn, wiper motor, alternator, and white reservoir container. There’s also a blue VIN tag on the driver’s side inner fender.
This Duster’s grille is superbly cast and painted with fine silver grille work, amber running lights and clear headlight lenses with silver-cast headlights beneath. The four thin horizontal taillights also look sharp, one of this and 1971 models’ cool styling cues. Plus there are black accents across the tail between the lights along with the cartoonlike tornado logo with “Duster 340” lettering.
What could be cooler? A sticker on the chrome bumper declaring this part of Plymouth’s Rapid Transit System and dual chrome exhausts.
There’s more chrome on the door handles, wipers, mirror and front fender antenna. Chrome wheel rings also accent the racy matte silver wheels wrapped in Goodyear Polyglas F70-14 labeled treaded tires.
More exterior highlights include a “V Eight” decal on the front fenders just above the twin black racing stripes that taper from thick in back, to thin up front. There’s even the Chrysler Pentastar emblem on the passenger-side lower front fender. I remember waxing around that every time I spiffed up my car.
Inside this interior is much more luxurious than my vinyl bench seats. We always joked that a LOT of vinyl died to make my black interior, even the flooring was just gray vinyl.
This model features black simulated carpet on the floor and the white optional tall-back buckets up front. Seat detailing is crisp and the dash well-detailed. The steering wheel is a large black 3-spoke and this Duster features a tall chrome stick shift with wood-look tan ball atop it. Under the dash is the optional three-wide silver A/C vent unit. My uncle had a similar unit in a 1964 Plymouth and man was that air cold!
Door panels and detail are appropriate here too with Duster logos on each of the coupe’s doors, a chrome release handle and white-knobbed crank handles for raising the windows. Remember when cars didn’t have electric windows? And of course all this is easy to see because both doors open.
Like all Auto World 1:18 die-cast cars the underside also is well detailed and includes steerable front wheels so you can pose the car in various ways. Oh, and the trunk also opens here, and like my car, has what looks like a gray vinyl mat on its floor, but no spare tire.
For nostalgia not much can beat this Duster for me, and I suspect a few of you have some great memories of that simple, but sporty looking compact. I think mine cost $1,900, plus $84 for the fancy wheel covers. Can’t buy a rusted out used car for that these days.
Vital Stats: 1970 Plymouth Duster 340 2-door coupe
Maker: Auto World
Stock No.: AMM1239